Privacy Policy

Last updated: September 2025

At eek!finance, your privacy is important to us. This Privacy Policy outlines what information we collect, how we use it, and your rights in accordance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant data protection laws.

1. Information We Collect

  • Personal Information: Name and email address when you join our waitlist, participate in eek! Financial Persona assessment or provide feedback.

  • Usage Data: Information about how you use our website, including pages visited, time spent, device type and browser information. This is collected using cookies and analytics tools (See section 6). Other usage data including interactions with Google Forms.

  • We do not collect sensitive financial data (e.g. bank details, credit card numbers) or special category data.

2. How We Use Your Information

  • To respond to your inquiries or feedback

  • To inform you about early access opportunities and product updates (if you opt in)

  • To analyse website usage and improve our content and user experience

  • To improve our platform and user experience

  • To comply with legal obligations

3. Data Storage and Security

We use secure tools such as Google Forms and 3rd party hosting providers, such as Squarespace, to store and manage your data. While we take reasonable precautions to safeguard your information, no method of online transmission is 100% secure.

4. Sharing of Information

We do not sell or rent your personal information. Your data is only accessible to the eek!finance team and trusted service providers who help us operate our website and communication tools.

5. Your Rights

You have the right to:

  • Request access to or deletion of your personal data

  • Withdraw your consent to communications at any time

To exercise these rights, please contact us at admin@eekfinance.com.

6. Cookies and Tracking

We use cookies and similar technologies on our website. Cookies are small text files stored on your device to help websites work efficiently and provide analytics data.

Types of cookies we use:

  • Strictly necessary cookies – Required for the website to function. These cannot be disabled.

  • Analytics cookies – Provided by Squarespace to help us understand how visitors use our site and improve it. These cookies collect pseudonymised data such as page visits, time spent, and navigation paths.

Analytics cookies are not essential and will only be set if you consent to them. You will be asked to accept or reject analytics cookies via a cookie banner when you first visit our site.

You can withdraw or change your cookie preferences at any time by clicking the “Cookie Settings” link in our website footer or adjusting your browser settings.

7. Changes to This Policy

We may update this Privacy Policy occasionally. All changes will be reflected on this page with an updated revision date. If we make significant changes to how we use your data or cookies, we will provide additional notice (for example, via a banner or email).

8. Contact

If you have questions about this Privacy Policy or would like to exercise your data rights, please reach out to us at: admin@eekfinance.com.